Scotland’s Centre for
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Visit / Exhibitions / Brand X


Brand X 18 Jan 2020 – 23 Jan
Gallery Four

Product Design students from GSA’s Innovation School exhibit stalls for ten innovative lifestyle brands imagined for the year 2030 and the home of the future.

Given a specific room within the home, each team was asked to identify and respond to emerging social, cultural, technological, economic and political phenomena, and anticipate how these might manifest themselves in new concerns, desires and behaviours within the domestic context.

In looking at the presentations the audience is asked for consider if we accept that an appetite for such speculative products and services might exist and how these various future visions of domestic life make us feel.

Design by Tangent Graphic